Rodney Burge - Marketing Strategies http://www.keyboard-culture-marketing-strategies.com/ en Copyright 2008 Wed, 28 Nov 2007 09:00:00 -0600 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss The Power of Working “ON” Your Business Not “IN” It: Part 10 10. Ask Yourself: Am I part of the systems? Do I Commit to my customers? Am I working ON my business or IN it?

Think small, proceed small and work ON your small business. Do not compare yourself with the billion dollar corporations.

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_9.html http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_9.html Business Rodney Burge Business Wed, 28 Nov 2007 09:00:00 -0600 The Power of Working “ON” Your Business Not “IN” It: Part 9 9. Four Things You Can’t Ignore if You Want to Grow Your Business: Management, Client Fulfillment, Lead Conversion, Lead Generation:

  • Management: Includes all systems developed and used to get results through others.

  • Client Fulfillment: The process of satisfying the advertised, promise made to the customers, including all production, delivery, and customer service activities.

  • Lead Conversion: Acquiring long-term, quality clients, through the implementation of lead systems.

  • Lead Generation: Acquire long term, quality clients, through the design, production, and placements, of media messages through optimal media channels (effective marketing).

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_8.html http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_8.html Attracting Customers Business Marketing Rodney Burge Business Lead Conversion Lead Generation Management Marketing Mon, 26 Nov 2007 09:00:00 -0600 The Power of Working “ON” Your Business Not “IN” It: Part 8 8. Three Things You Can’t Ignore if You Want to Grow Your Business: Leadership, Marketing, Money:

  • Leadership: The vision, action, and spirit of the owner and his or her business, communicated to, employees, customers, vendors, and investors.

  • Marketing: Studies the demographics and psychographics of target consumers, as well as the development of a positioning strategy and messages.

  • Money: The financial side of the business—obtaining money, controlling it, and managing it properly.

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_7.html http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_7.html Business Marketing Rodney Burge Business Leadership Marketing Money Fri, 23 Nov 2007 09:00:00 -0600 The Power of Working “ON” Your Business Not “IN” It: Part 7 7. Why do Businesses Fail?

Businesses fail because they do not have a clear, compelling vision, and or, they do not have a clear, compelling operating system that differentiates them from every other business.

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_6.html http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_6.html Business Rodney Burge Business Wed, 21 Nov 2007 09:00:00 -0600 The Power of Working “ON” Your Business Not “IN” It: Part 6 6. The 3 Personalities—the Entrepreneur, the Manager, & the Technician:

  • The Entrepreneur; is critical to success of the company. The entrepreneur is the visionary, lives in the future, but works in the present, is innovative, desires control of the business, and is equity oriented.

  • The Manager invents the system that runs the business, is the pragmatist, lives in the past, desires order, and is profit oriented.

  • The Technician is the doer, lives in the present, gets things done, and is income oriented.

Each of the personalities’ roles is interdependent and is essential to your business.

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_5.html http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_5.html Business Marketing Rodney Burge Business Entrepreneur Mon, 19 Nov 2007 09:00:00 -0600 The Power of Working “ON” Your Business Not “IN” It: Part 5 5. The Principle of Business Development: The task of every owner is the continuous development of the business through the ongoing process of innovation, quantification and orchestration, which are tools of the business development process.

This is how you create a profitable and efficient company.

No matter how small the business is, the system is the solution.

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_4.html http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_4.html Business Business Marketing Rodney Burge Business Small Business Fri, 16 Nov 2007 09:00:00 -0600 The Power of Working “ON” Your Business Not “IN” It: Part 4 4. The Principle of Systematization: View Your Business as an integrated system.

Your business has an internal system that is able to work together consistently, predictably, and controllably.

Think of the turnkey operating systems of Walmart, McDonalds, Federal Express. The System does the work, the people run the system.

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_3.html http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_3.html Business Marketing Rodney Burge Business Wed, 14 Nov 2007 09:00:00 -0600 The Power of Working “ON” Your Business Not “IN” It: Part 3 3. The Power of Working ON Your Business, Not IN It:

Focus on building your business, not just producing products and services.

The business as a whole is the product, not the things it produces.

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_2.html http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_2.html Business Rodney Burge Mon, 12 Nov 2007 09:00:00 -0600 The Power of Working “ON” Your Business Not “IN” It: Part 2 2.The Law of Objectivization:

View your business as separate from you and as a product of you.

This way, you will be able to reinvent what you do and how you do it. The law is about taking a step outside of your business and looking at it objectively.

Your life is your only business; your business is not your life.

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_1.html http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b_1.html Business Rodney Burge Business Fri, 09 Nov 2007 09:00:00 -0600 The Power of Working “ON” Your Business Not “IN” It: Part 1 1.The Principle of Life:

Your business should be a tool to get more out of life.

There is only one reason to start your own business and that is to get more life.

Since you create your own job it should be enjoyable.

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b.html http://www.keyboard-culture-marketing-strategies.com/2007/11/the_power_of_working_on_your_b.html Business Rodney Burge Business Wed, 07 Nov 2007 09:00:00 -0600 Are You Working ON Your Business Or Just IN Your Business? Notes on Chapter Eighteen and Epilogue of the book: The E-Myth Revisited by Michael Gerber

Chapter 18: Your Systems Strategy

Everything is a system.

A business has three types:

Hard: The computer and other equipment

Soft: People and ideas. Systems for selling and doing

Information: Interactions between the other two.Recording how things are going.

Benchmarks.

Epilogue:

More changes have occurred in the last 20 years than the last 2,000.

Don't bring your chaos with you!

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/11/are_you_working_on_your_busine_17.html http://www.keyboard-culture-marketing-strategies.com/2007/11/are_you_working_on_your_busine_17.html Business Rodney Burge Business Michael Gerber The E-Myth Revisited Mon, 05 Nov 2007 09:00:00 -0600 Are You Working ON Your Business Or Just IN Your Business? Notes on Chapter Seventeen of the book: The E-Myth Revisited by Michael Gerber

Chapter 17: Your Marketing Strategy

Starts, ends, lives and dies with your customer.

Think only of the customer.

If the customer doesn't know what he wants, how can you provide it.

Look at the subconscious as well as the conscious process.

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/11/are_you_working_on_your_busine_16.html http://www.keyboard-culture-marketing-strategies.com/2007/11/are_you_working_on_your_busine_16.html Business Rodney Burge Business Michael Gerber The E-Myth Revisited Fri, 02 Nov 2007 09:00:00 -0600 Are You Working ON Your Business Or Just IN Your Business? Notes on Chapter Sixteen of the book: The E-Myth Revisited by Michael Gerber

Chapter 16: Your People Strategy

How do I get people to do what I want?

By getting them to do it because they want to.

Create a game with rules.

Give people purpose, order and meaning.

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/10/are_you_working_on_your_busine_15.html http://www.keyboard-culture-marketing-strategies.com/2007/10/are_you_working_on_your_busine_15.html Business Marketing Rodney Burge Business Michael Gerber The E-Myth Revisited Wed, 31 Oct 2007 09:00:00 -0600 Are You Working ON Your Business Or Just IN Your Business? Notes on Chapter Fifteen of the book: The E-Myth Revisited by Michael Gerber

Chapter 15: Your Management Strategy

A good system will eliminate discretionary decision making and will downgrade the level of people you need.

Ordinary people can operate a good system. A good system doesn't let you down.

For example, an operations manual might be nothing more than a complete check list.

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/10/are_you_working_on_your_busine_14.html http://www.keyboard-culture-marketing-strategies.com/2007/10/are_you_working_on_your_busine_14.html Business Rodney Burge Business Michael Gerber The E-Myth Revisited Mon, 29 Oct 2007 09:00:00 -0600 Are You Working ON Your Business Or Just IN Your Business? Notes on Chapter Fourteen of the book: The E-Myth Revisited by Michael Gerber

Chapter 14: Your Organizational Strategy

To get organized you should have an organization chart.

Organize around functions not people.

Define the functions; document how they work; delegate them.

Replace yourself with a system: Develop a business that works.

Manage the system.

How do I give the customer what he wants and maximize profits?

Remember...Grow Your Profit And Prosper!

Rodney Burge

]]> http://www.keyboard-culture-marketing-strategies.com/2007/10/are_you_working_on_your_busine_13.html http://www.keyboard-culture-marketing-strategies.com/2007/10/are_you_working_on_your_busine_13.html Business Rodney Burge Michael Gerber The E-Myth Revisited Fri, 26 Oct 2007 09:00:00 -0600