Your first sale is the most difficult and costly one you’ll ever make.
Why?
Because once your prospect makes the decision to buy, it will be much easier to sell to them again and again during your ongoing relationship. This relationship is what determines the lifetime value of a customer or client.
Generating subsequent sales from your own list of current and past customers is much more cost-effective than trying to persuade cold prospects because you’ve developed a reputation of satisfaction and trust with them.
In other words: You Must Do Whatever It Takes To Attract Quality First-Time Customers Or Clients.
Remember...Grow Your Profit And Prosper!
Rodney Burge
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This post helps me understand what I’ve been doing in the past that hasn’t worked and why I have the problems I do and how I can fix and get what I want.
Posted by myownbiz on August 2, 2007 1:00 AM