A simple definition of marketing would be anything you do to get customers or keep customers.
Your display ads, newsletters, web sites, sales letters, direct mail packages, brochures, Yellow Pages ads, classifieds, etc., all represent part of the marketing picture.
The same goes for your sales people, service staff, letterhead, business cards, as well as the sign on your office or shop.
Every representation of your company…every contact you have with prospects or customers… every perception a prospect or customer gathers… is in effect, marketing.
Marketing is a never-ending function of business – you’re always marketing whether you realize it or not. And every facet of marketing either helps your business prosper, or it hinders growth and profitability.
Everything is marketing and… marketing is everything to your success!
Remember...Grow Your Profit And Prosper!
Rodney Burge
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